Imagine360 Enhances Broker Outreach with BenefitFlow

About Imagine360

Imagine360 is an integrated health plan addressing one of the greatest challenges on behalf of self-funded employers: healthcare costs are harming the bottom line, increasingly unaffordable for employees, and the experience remains poor. Imagine360’s innovative payment model includes preferential contracting with providers and health systems, and additional price protection through reference-based pricing, saving employers 15-30% on average compared to the national carriers.

The Challenge

Before adopting BenefitFlow, Imagine360 faced challenges prioritizing the right broker partners, especially those specializing in self-funded plans. They wasted time on unqualified contacts, lacked reliable data to guide their outreach, and had a relatively limited Salesforce for addressing a broker market with over 100,000 professionals nationally. Traditional tools like ZoomInfo offered broad contact data but couldn’t deliver the specific targeting Imagine360 needed.

• Refining Target Outreach: With a vast broker market of over 100,000 professionals nationally, Imagine360 found it challenging to quickly reach the right decision-makers. This led to some inefficiencies in outreach efforts by targeting individuals who weren't the most relevant contacts.
• Limited Broker Data for Self-Funding Specialization: Imagine360 needed to identify brokers specializing in self-funded health plans. However, traditional tools like ZoomInfo needed more effective filtering for this specialization, which made targeted outreach more difficult.
• Manual, Inefficient Processes: Imagine360's sales team had to manually sort through extensive contact lists, which sometimes proved cumbersome and led to less efficient outreach, particularly when trying to address the large broker market.

The SolutionBenefitFlow provided Imagine360 with a purpose-built solution that streamlined their prospecting and outreach, addressing the company’s specific needs in several key areas: Direct Access to Key Decision-MakersBenefitFlow’s platform gave Imagine360 precise control over their outreach, allowing them to bypass irrelevant contacts and go straight to producers, account managers, and practice leaders who directly manage self-funded health plans.

"On your system, we can go right to who we want to specifically target, saving us tons of time." — Robert Ferrone VP of Sales, Imagine360

Efficient Identification of Self-Funded BrokersSelf-funded health plans are Imagine360’s focus, and BenefitFlow made it easy to identify brokers working in this space. By leveraging data from 5500 reports, BenefitFlow allowed Imagine360 to isolate brokers most likely to use their self-funded solutions efficiently.

"Self-funded is really the big thing for us, and other platforms couldn't help isolate brokers with that specialization." — Robert Ferrone VP of Sales, Imagine360

High-Quality Data and Reduced Bounce RatesBenefitFlow’s verified contact data helped Imagine360 reduce bounce rates and ensure they reached the right people. This improvement in data quality directly contributed to more effective outreach and more meaningful conversations with brokers.

"The bounce rates are astronomically low, which tells me we've got good raw material going into the sales process." — Robert Ferrone VP of Sales, Imagine360

The ResultsWith BenefitFlow, Imagine360 transformed its outreach strategy, significantly improving sales efficiency and data accuracy. BenefitFlow now plays a pivotal role in Imagine360’s sales process, contributing to their pipeline growth and enabling the team to focus on high-value brokers. Since adopting the platform, Imagine360 has added 10,000 new lives to its pipeline. By targeting brokers specializing in self-funded plans, they increased lead uptake by 20% and reduced time spent on irrelevant contacts. BenefitFlow’s high-quality data also led to lower bounce rates, enhancing outreach and engagement with key decision-makers. These improvements have optimized resources, reduced costs, and allowed the sales team to focus on closing deals with high-value prospects.