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The employee benefits market

at your fingertips

BenefitFlow is purpose-built to help sales teams
pinpoint ideal customers, build out CRMs, and sell more.

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Trusted by thousands of industry leaders
Trusted by thousands of industry leaders

The BenefitFlow Difference

Find more opportunities. Reach more decision-makers. Win more customers.

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A complete map of the market

Trim hours of research and zero-in on the brokers and employers in your target market

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Generate thousands of strong-fit leads

Access verified contact information for the right decision-makers, whether you’re selling to brokers or direct-to-employer

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Sync leads to your CRM in seconds


Ditch the spreadsheets and plug data directly into your sales machine

Why our customers choose Benefitflow

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The BenefitFlow Platform

Finally, a prospecting tool built for the way you sell


Dive into a world of unparalleled data coverage, providing profiles for every employer and broker within your target market. Armed with market insights and verified contact info, your sales teams can confidently forge new connections and win new customers.

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Prospect in expert mode with filters built for the benefits industry

BenefitFlow’s advanced filters are tailored to the way you sell.  Filter down to the opportunities where you have the greatest chance of winning, with parameters like renewal date, insurance products offered, carriers, covered lives and much much more.

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Remove the guesswork from producer targeting

Pinpointing benefits producers is painful... VerifyPro solves this by enriching our broker contacts with licensing data and carrier appointments from the Department of Insurance, enabling laser-focused producer targeting.

Trying to reach employers directly? We also have you covered. Target specific roles like 'Total Rewards' or 'CFO' and access verified emails and phone numbers.

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Export a goldmine of information directly into Salesforce

BenefitFlow’s Salesforce integration puts an end to tedious manual entry & missed opportunities. Your team can build lists of leads and seamlessly push them directly into Salesforce in seconds, ensuring that time is spent on building out pipeline, not data entry.

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AI-powered insights that go beyond the Form 5500

The Form 5500 has been a mainstay for benefits professionals for decades, but it only tells a piece of the story. BenefitFlow AI consumes a wealth of information across the internet to provide game-changing insights into an employer’s benefits package.

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Start building momentum within your sales team today

Connect with our team to see how you can boost your prospecting efforts with BenefitFlow’s sales and market intelligence platform

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100% coverage of US brokers and employers (Email Header)

Free customer support

All 50 states included
Used by thousands of industry leaders
SOC2 compliant

100% coverage of US brokers and employers

Free customer support

All 50 states included
Used by thousands of industry leaders
SOC2 compliant