About HealthBar
HealthBar is a Michigan-based company that offers direct-to-employer healthcare services, focusing on bringing flexible, customized care solutions to employers and their employees. With a mission to improve access to healthcare and reduce costs, HealthBar partners with employee benefits agencies to deliver high-value care solutions to organizations of all sizes.
The Challenge
Before using BenefitFlow, HealthBar struggled with inefficient and costly outreach methods. Their "shotgun" approach—relying on general outreach strategies and waiting for opportunities to come to them—led to wasted time and resources. As a young company, HealthBar sought to be more precise and informed in its go-to-market strategy, especially when targeting direct-to-employer opportunities in Michigan’s large healthcare market.
- Scattered Outreach Efforts: The broad, reactive approach led to a lack of focus, with HealthBar often engaging with partners or prospects needing to be better aligned with their value proposition.
- Lack of Business Intelligence: Without the right tools, HealthBar struggled to gain critical insights into the market, making it harder to plan its outreach effectively.
- Costly and Time-Consuming Methods: The shotgun approach wasted HealthBar’s time and their partners' and prospects' time, conflicting with their mission of being cost-efficient and ROI-driven.
The Solution
By integrating BenefitFlow into its outreach strategy, HealthBar could pivot from a reactive to a proactive, precision-focused approach. The platform delivered several key benefits that drastically improved their efficiency and effectiveness: Precision Targeting of Employers and PartnersBenefitFlow’s platform allowed HealthBar to gain deep insights into employer prospects and employee benefits agencies, ensuring they focused on partners and employers aligned with their business objectives. HealthBar could now quickly determine whether a prospective partner had a suitable client base and whether those employers fit their target audience.
"Our time to close decreased by 20% since implementing BenefitFlow, largely due to the precision targeting and better qualification of leads."
— Michael Lomonaco, Director of Marketing & Business Development, HealthBar
Enhanced Lead Qualification
With BenefitFlow’s data-driven approach, HealthBar could better qualify leads before engaging with them. The platform provided actionable market intelligence that helped HealthBar target prospects at the right time, with the right message, reducing the time spent on irrelevant or misaligned leads. BenefitFlow’s ability to connect HealthBar with the right decision-makers led to a 20% reduction in their average time to close, cutting the sales cycle by approximately 4.5 weeks. By entering conversations more informed and prepared, HealthBar was able to accelerate discussions and move deals forward faster.
"BenefitFlow helps us target the right people, improve our outreach efficiency, and stay true to our ROI-driven mission. We now spend less time chasing unqualified leads and more time building meaningful relationships with the right partners and prospects."
— Michael Lomonaco, Director of Marketing & Business Development, HealthBar
The Results
Since implementing BenefitFlow, HealthBar has experienced measurable improvements in the efficiency and effectiveness of its outreach. The platform’s ability to deliver targeted data has not only reduced the company’s time to close but also allowed it to focus on building more robust, more relevant partnerships. BenefitFlow has become an integral part of HealthBar’s proactive business development strategy.